How do we do this? Well, there is no one way and there is no "right" way, but I think there are some simple things we all can do to spread the love for this great sport.
1. Don't Be "That Guy".
Every time you go to a hockey game, or are watching one at a bar there is that one obnoxious, ignorant fan. The type of fan that ruins the game for everyone else and destroys what we are all looking for when we treat ourselves to a game; fun. It's supposed to be fun for everyone, so don't ruin it for others.
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2. Encourage Younger Fans.
I can whine all day about how fans of other mainstream sports don't give hockey a chance or about how they are too unsophisticated to enjoy a "real" sport like hockey, but when it comes down to it, adults have their minds made up. Most adults know what they like and they stick to it.
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3. Support Your Losers.
Nobody likes a loser, but if you're a true fan then you'll still love them. Go to a game and see them get buried. Watch them on TV and throw popcorn at the set. Wear your jersey out and get made fun of. It's part of being a fan and it makes it that much sweeter when they actually win.
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Who hasn't sat down to a game with a newbie and heard "what's icing?" or "where's the puck?" Don't laugh at them, help them out. If someone understands the sport they're much more likely to become a fan. Don't just tell them what icing is, explain why it's a rule. It's much easier to remember it that way. Don't just point the puck out to them, teach them how to find it. I like to tell people not to look for the puck. That's like trying to find Waldo. Look at the body language of the players. You can always find the puck when you know how someone acts when they have it.
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This may sound odd or counterproductive, but don't stop at one team. Be a fan of many teams. It's only more beneficial to the league for you to support as many teams as you want. I personally have an Eastern Conference team, the Hurricanes, and a Western Conference team, the Kings.
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For fun, I think I'll do a post about how to be an elitist hockey snob. Just to keep the balance of the world right...